Lineal Rebrands Amplify as AmplifyAI™

New name reflects the growing role of generative AI in Lineal’s attorney-guided approach to faster, more cost-effective legal review

KANSAS CITY, MO, SEPTEMBER 29, 2026 – Lineal, a global managed services provider for eDiscovery and digital investigations, today announced the rebrand of Amplify™ as AmplifyAI, reflecting the growing role of artificial intelligence within Lineal’s approach to legal review.

AmplifyAI brings Lineal’s generative AI technology, legal expertise, and managed review services together under one name. The rebrand reflects how the offering has evolved as AI has become increasingly central to the way Lineal helps legal teams review data faster, reduce costs, and reach defensible decisions.

“AI is no longer an add-on to legal review. It is changing how the work gets done,” said Major Baisden, CEO of Lineal. “AmplifyAI makes that clear. It brings together the technology, expertise, and services legal teams need to use AI in a practical, powerful, and defensible way.”

AmplifyAI applies AI selectively based on the needs of each matter. Before GenAI analysis begins, data is assessed to determine what requires generative AI, what can be categorized another way, and what can be defensibly removed from the review population. The model best suited to the work is then applied where it can create the most value.

Because AmplifyAI is not tied to a single AI model, Lineal can adapt the technology used as capabilities, matter requirements, and costs change.

Attorneys remain firmly in the loop. They establish the legal criteria, AI applies those criteria at scale, and human experts oversee the results and manage exceptions. Every decision remains traceable to the criteria and supporting information behind it.

AmplifyAI has delivered up to:

• 60% lower GenAI token consumption
• 95% reduction in review populations
• 50% lower total costs

These results are compared with conventional GenAI review workflows.

“The goal is not to remove attorneys from the process. It is to let AI handle more of the work while attorneys remain in control of the decisions,” said Jeanne Somma, Chief Client Officer of Lineal. “AmplifyAI gives legal teams the speed and scale of AI without sacrificing human judgment or defensibility.”

Legal teams can engage with AmplifyAI in three ways:

• Self-Managed: The client operates AmplifyAI with technology and training provided by Lineal.
• Co-Managed: Lineal and the client divide the work based on expertise and need.
• Fully Managed: Lineal runs the complete workflow, including data triage, AI analysis, attorney review, privilege, quality control, and reporting.

Clients can move between these models as the needs of a matter change.

AmplifyAI also includes Lineal’s purpose-built technology for email filtering, keyword analysis, chat review, image classification, privilege detection, workflow management, cost oversight, and data ingestion. Together, these capabilities help legal teams apply AI more intelligently across the review process while maintaining control over legal strategy and outcomes.

AmplifyAI is available now as the new name for Lineal’s Amplify offering. Learn more at lineal.com/technology/amplifyai.

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About Lineal

Lineal is an innovative eDiscovery and legal technology solutions company that empowers law firms and corporations with modern data management and review strategies. Established in 2009, Lineal specializes in comprehensive eDiscovery services, leveraging its proprietary technology suite, AmplifyAI™ to enhance efficiency and accuracy in handling large volumes of electronic data. With a global presence and a team of experienced professionals, Lineal is dedicated to delivering custom-tailored solutions that drive optimal legal outcomes for its clients. For more information, visit lineal.com